Social Media Data Analyst - MI

Location: Birmingham, MI

Type: Full Time

Min. Experience: Mid Level

The workplace has changed since 2020, and at Ignite, we are here for it! We offer unlimited vacation days (yes, you read that right), flexible Friday afternoons (not just in the summer btw), a hybrid work week (2 days in office/3 days remote), and a full benefits package including medical, dental, vision, and 401(k).

Are you inquisitive by nature? Is “why” your favorite word? Do you find yourself going down a rabbit-hole of data for fun? Are you an Excel magician?

We’re looking for a digital native who loves manipulating data to glean insights and turn those insights into actionable digital marketing recommendations our teams and clients can follow. With the right mix of data analysis and strategic thinking, you’ll provide real-time optimization recommendations for our execution team and support key stakeholders on an e-commerce business with higher-level sales modeling and projections.

Can you bring just the right balance of science, math, and art together for our clients?  If this role sounds exciting to you, we’re excited to meet you!

Essential Duties and Responsibilities

  • Collect, review, and synthesize audience and industry research to inform client strategy

  • Gather performance data from multiple sources, including social media, e-commerce, web analytics, and digital ad platforms

  • Aggregate and manipulate data from multiple sources to perform hands-on data analysis and visualizations

  • Glean insights around marketing performance and user behavior

  • Translate insights into actionable recommendations related to digital marketing, social media marketing, and web optimization for our teams

  • Create and support the implementation of tracking mechanisms to ensure thorough tracking across all digital marketing efforts

  • Visualize and present data to both reflect on performance and model future business outcomes for executive-level stakeholders at e-commerce companies

  • Develop forecasts for media performance, including developing basic pacing and forecasting algorithms

  • Partner with our execution team to make ROI-driven budget allocation decisions across key tactics

  • Lead ad-hoc and proactive analytical efforts to identify key insights that can impact efficiency, scalability, and decision making across the marketing team

Qualifications and Experience Required:

  • Completion of a bachelor’s degree (ideally with a concentration in digital marketing, business, statistics, or applied mathematics or equivalent experience)

  • About 3-6 years of experience in performance marketing or digital marketing analytics with an emphasis on full-funnel performance analysis, ROI measurement, and forecasting

  • Proven history of analyzing user behavior, marketing performance, e-commerce performance

  • Expert knowledge of using Excel to manipulate data. Experience with the R statistical programming language is a plus

  • Experience collecting and analyzing data from multiple sources, including digital media, social media, e-commerce, and web platforms. Specific expertise with Facebook Business Manager and Google Analytics is a plus

  • Strong presentation skills, including storytelling (written and verbal) using Microsoft PowerPoint

No third-party staffing inquiries please.

Ignite Social Media celebrates a diversity-rich culture strengthened by equal employment opportunities.

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